Privacy Policy

This is information that identifies you as an individual or relates to an identifiable individual. We may collect:

• Contact details: Name, email address, phone number, and mailing address.
• Account information: Username, password (hashed for security), and account preferences.
• Payment information: Credit card details, billing address, and other payment-related data (processed through secure third-party payment gateways; we do not store full credit card numbers).
• Order details: Purchase history, shipping address, and product preferences.
• Communication data: Information from emails, chats, or support inquiries you send us.

b. Non-Personal Information

This includes data that does not personally identify you, such as:

• Device and browser information: IP address, browser type, operating system, device identifiers, and usage data.
• Website usage data: Pages visited, time spent on pages, referral sources, and clickstream data.
• Aggregated data: Statistical or demographic information derived from user interactions.

c. Sensitive Information

a. Directly from You

• When you create an account or log in.
• When you place an order or make a purchase.
• When you subscribe to newsletters, promotions, or marketing communications.
• When you contact us via email, phone, chat, or forms on the Website.
• When you participate in surveys, contests, or promotions.

b. Automatically Through Technology

• Cookies and Similar Technologies: We use cookies, web beacons, pixels, and local storage to collect data about your interactions with the Website. Cookies help us remember your preferences, analyze usage, and deliver targeted ads. You can manage cookie preferences through your browser settings, but disabling them may limit Website functionality.
• Analytics Tools: We use third-party services like Google Analytics to track and report Website traffic. These tools may collect anonymized data about your visits.
• Log Files: Our servers automatically log information such as IP addresses, access times, and pages viewed.

c. From Third Parties

• Payment processors (e.g., Stripe, PayPal) provide transaction details.
• Shipping partners share delivery status.
• Marketing partners or social media platforms may provide data if you interact with our ads or link accounts.
• Public sources or data aggregators for verification purposes.

3. How We Use Your Information

We use the collected information for legitimate business purposes, including:

• Processing Transactions: To fulfill orders, process payments, and ship products.
• Providing Services: To manage your account, respond to inquiries, and offer customer support.
• Improving the Website: To analyze usage patterns, troubleshoot issues, and enhance user experience.
• Marketing and Communications: To send promotional emails, newsletters, or personalized offers (you can opt out at any time). We may use your data for targeted advertising on third-party platforms.
• Legal Compliance: To comply with laws, regulations, or legal processes; prevent fraud; or protect our rights, property, and safety.
• Business Operations: For internal analytics, auditing, research, and development of new products or features.
• Personalization: To tailor content, recommendations, and ads based on your preferences and browsing history.

We process your information based on legal grounds such as your consent, contractual necessity, legitimate interests, or legal obligations.

We do not sell your personal information to third parties. However, we may share it in the following circumstances:

• Service Providers: With trusted vendors who assist us in operating the Website, such as payment processors, shipping companies, IT providers, marketing agencies, and analytics firms. These parties are contractually obligated to use your information only for our purposes and maintain its confidentiality.
• Business Transfers: In connection with a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred to the acquiring entity.
• Legal Requirements: If required by law, subpoena, court order, or government authority; or to enforce our Terms and Conditions, prevent illegal activities, or protect against threats.
• Affiliates: With our parent company, subsidiaries, or related entities for internal business purposes.
• With Your Consent: For any other purpose disclosed at the time of collection or with your explicit permission.

We ensure that any shared information is protected through appropriate safeguards.

Depending on your location (e.g., under GDPR for EU residents or CCPA for California residents), you may have rights regarding your personal information, including:

• Access: Request a copy of your data.
• Correction: Update inaccurate information.
• Deletion: Request removal of your data (subject to legal retention requirements).
• Opt-Out: Unsubscribe from marketing communications or object to certain processing.
• Portability: Receive your data in a structured format.
• Do Not Sell: We do not sell data, but you can opt out of targeted advertising.
• Cookie Management: Control cookies via browser settings or our cookie consent tool.

To exercise these rights, contact us at the details below. We may verify your identity before responding. Responses will be provided within applicable legal timeframes.You can also manage preferences by logging into your account or using unsubscribe links in emails.

If you have questions, concerns, or requests regarding this Privacy Policy or your information, please contact our customer service team:

• Email: xia@claraleila.com